Simple payback formula
Annual money saved: annual kWh saved × price per kWh
Payback: upgrade cost ÷ annual money saved
When this comparison is useful
Use it when two appliances deliver roughly the same job and you can estimate their average electrical input — a fridge-freezer replacing an older one of similar capacity, a heat pump tumble dryer replacing a vented dryer, or an LED-based appliance replacing an older lighting fixture. It is less useful when the replacement changes comfort, capacity, run time or fuel type, since those changes affect the value of the upgrade in ways electricity cost alone cannot capture.
A worked example
An old chest freezer draws roughly 200 W and runs for an estimated 8 hours of active compressor time a day, 365 days a year. A modern equivalent draws 90 W under the same conditions. At €0.30/kWh, the old unit costs around €175/year to run and the new one around €79/year — a saving of about €96/year. If the replacement costs €380, the electricity-only payback is roughly four years. Whether that is worthwhile depends on how many years of service you expect from the new appliance and what else factors into the decision.
Improve the estimate
For cycling appliances — fridges, freezers, washing machines, dishwashers — measured average power over a representative day is far more accurate than the nameplate maximum, because these devices spend much of their time at a lower draw or fully off between cycles. A plug-in energy meter left in place for 24–48 hours gives a realistic average.
If your tariff varies by time of day, use the rate that actually applies when the appliance runs, or a blended average if usage spans multiple rate periods — the time-of-use shift calculator can help model that split.
What this tool does not tell you
A short payback period is not, by itself, a recommendation to buy. It excludes the expected remaining lifespan of the existing appliance, the new appliance's own expected lifespan, installation and disposal costs, financing costs if the purchase is not paid in cash, and any non-energy benefits such as quieter operation, larger capacity or improved performance. Treat the payback figure as one input into a wider decision, not the whole of it.
Need to see where an upgrade matters most before committing to one? Start with the whole-home energy budget to find the appliance actually driving your bill.